A Marketing Agency for Senior Living Communities
by Veteran Senior Living Marketing Experts.
A marketing agency dedicated to improving the quality of life for seniors by connecting them to the best community to call home.
Whether you are seeking a full-service demand generation and marketing firm or help with specific groeth channels such as digital marketing, funnel analysis or CMS design, we can customize a service offering unique to your needs.
Digital Marketing
You're an expert in senior living sales but you aren't expected to understand all of the nuances in digital marketing. We work with you to leverage your expertise with your business into the digital world.
Growth Strategies
We specialize in turning ad-hoc channel management into fully integrated growth strategies to provide both per-channel and holstic lift.
Full-Service Agency
Looking to streamline your marketing efforts into effective executions from digital marketing, creative, web design, development and CRM integrations?
Our Services
Marketing agencies are not supposed to a set prix fixe menu and your community shouldn't be forced into an all-of-nothing partnership.
The Senior Living Marketing Group understands that senior living is not a vertical with endless marketing budgets.
Your goals are unique based on your community's needs and we work with you to provide exactly the level of service you require.
Whether you are looking for a full-service agency to lead your growth marketing, or if you need ala carte assistance with specific marketing channels or digital needs, we can customize a package to help drive quality results.
Integrated Marketing
Each of your marketing channels plays an important part in your sales funnel. But all too often, they are working independently. We focus on devising a holistic growth strategy by valuing the impact of each step in the users journey, to nurture them with distinct messaging based on where they are in that funnel.
Paid Search
Ensure the most qualified resident leads are finding you at an effective ROI through their searches on Google and Bing. Our strategies include testing to make data-driven decisions within the campaigns as well as testing new content and landing pages to ensure qualified leads.
Paid Social Media
Adult children and potential residents researching communities require more than just a single search engine result. Paid social enables communites to retarget an audience who have previously engaged with your brand or the segmented audiences proven to be considering assisted living options.
Organic Social
Our team devises organic social media strategies to create the type of fun engagement to distinguish your community as a safe and joyful place. We will work with you to create an organic social strategy that ensures the adult children and self-residents have access to content on YouTube, Instagram, Facebook and YouTube.
Analytics
Our group thrives on making data-driven decisions and analytics tracking is crucial. We are a fully transparent agency, so we transform the raw data into information your community can use to grow.
SEO
Paid marketing may get people the initial awareness of your community. But as the average resident candidate will need 8-12 touchpoints before making their decision, we use SEO to position your community as more than just an assisted living community, but a thought leader in the space.
Content Marketing
Working hand-in-hand with SEO, we devise content strategies to provide potential residents with engaging content to show your community is more than just a form-fill.
CRM Management
Whether you are working with Sherpa, Enquire, MatrixCare, Yardi, Salesforce Health Cloud or any other CRM, we will ensure all the integrations are in place so that each step of your marketing funnel is attributed and managed correctly.
Programmatic Marketing
Google Ads and Facebook Ads are excellent ways to supplement your community's organic growth strategies. But at times, ensuring your brand is connected to the most relevant sources in your region is required. We work with the top programmatic partners to segment messaging to each audience demographic.
Email Marketing
Creating an email schedule is easy. Ensuring the messaging is connecting with the correct audience segment is the difficult work. We work with assisted living communities to create hyper-segmented email messaging so that potential residents aren't seeing the same email content regardless of where they are in the sales funnel.
Web Design & Development
Working across all CMS systems, our team can build your website, keep it performing optimally, and ensure it is fully integrated as the showcase of your marketing strategy.
Brand Refresh
Work with some of the best people in the industry when it comes to creative planning. Our team of experts use psychometric data to ensure everything about your brand and messaging is focused on telling your story, from logo design, color palettes, and tone.
Senior Living Communities Our Team Has Worked With Include...
National Experience. Local Expertise
While our team has worked with senior living communities throughout the United States, it is our expertise in understanding the local nuances to attract the most qualified resident candidates.
Schedule a Meeting With Us
Whether you are looking for a full-service growth agency partner or contracting assistance with only specific marketing channels, we can customize an affordable package to meet your needs. Contact us today to discuss your sales goals to see what the Senior Living Marketing Group can do to improve the quality of your leads.
About Us
The Senior Living Marketing Group is comprised of a team with decades of experience in the senior living and healthcare space.
As long-time experts in the healthcare industry working with hospitals, clinics, healthcare education, medical non-profits, health insurance, and hospital CRM SaaS companies, we saw that the assisted living and memory care field was lacking access to growth experts due to budget concerns.
Unlike larger healthcare companies with seemingly endless budgets to utilize large-scale brand campaigns, senior living communities need to ensure a higher return on investment to maximize every penny spent. When residency is down, assisted living facilities risk budget cuts that directly affect the quality of the services provided.
Our team works with ROI as a top priority, to maximize budget efficiency and provide holistic growth strategies to drive high quality leads with the goal of increasing brand recognition, resulting in an increase in free direct traffic and organic search results.
Meet Our Team
Matt Peloquin
President & Chief Strategy Officer
Dr. Matt Peloquin is a 20+ sales & marketing executive in the healthcare space working with global & national brands. Matt is a marketing leader in the senior living space as a rare 25+ year digital-first marketing veteran dedicated to maximizing ROI for assisted living communities.
Paul Greenhalgh
Director of Performance Marketing
Paul is a 20-year seasoned marketing professional in both healthcare agency and in-house roles, prioritizing performance marketing and marketing automation to reach the most qualified potential patients and residents.
Mike Hernandez
Director of SEO & Content Marketing
Mike is a 15-year seasoned marketer who leverages his understanding of demand generation funnels to develop organic search and content marketing strategies to grow lead volume and quality.
Natasha Drury
Director of Social Media Strategy
Natasha is a social media and content expert who transforms social media growth strategies through the creation of engaging content for a qualified audience while enhancing brand visibility and audience engagement.
Contact Us Today
Complete the form below to contact us or feel free to Schedule a Call at your convenience.
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A marketing firm dedicated to improving the quality of life for seniors by connecting them to the best community to call home.
